Crest and Colgate are two of the most popular toothpaste brands in the world. Both brands offer a wide range of products that cater to different oral care needs.
While they share some similarities, they also have some key differences that set them apart.
One of the main differences between Crest and Colgate is the type of fluoride they use. Crest uses stannous fluoride, which is known for its anti-cavity and anti-gingivitis properties.
On the other hand, Colgate uses sodium fluoride, which is known for its ability to strengthen tooth enamel.
Another difference between the two brands is the texture and taste of their toothpaste.
With so many options to choose from, it can be difficult to decide which brand to go for.
In this article, we will take a closer look at Crest and Colgate and compare their products based on factors such as effectiveness, taste, texture, and price.
By the end of this article, you should have a better understanding of the differences between these two popular toothpaste brands and be able to make an informed decision on which one to choose for your oral care needs.
Colgate was founded in 1806 by William Colgate in New York City.
The company started as a small soap and candle business, but it quickly expanded its product line to include toothpaste and other oral care products. By the 1920s, Colgate had become a household name in the United States.
Crest, on the other hand, was first introduced by Procter & Gamble in 1955. The brand was created to compete with Colgate in the toothpaste market.
Crest quickly gained popularity due to its unique formula that contained fluoride, which was not commonly found in toothpaste at the time.
Over the years, both Colgate and Crest have continued to innovate and expand their product lines.
Today, Colgate is the market leader in terms of usage and market share in the United States, while Crest is a strong competitor.
Both brands offer a variety of toothpaste products that cater to different needs, such as sensitivity, whitening, and cavity protection.
Here is a brief timeline of some key events in the history of Colgate and Crest:
|1806||Colgate is founded in New York City|
|1955||Crest is introduced by Procter & Gamble|
|1968||Colgate-Palmolive Company is formed through a merger|
|1984||Colgate introduces the first toothpaste with tartar control|
|1987||Crest introduces the first toothpaste with baking soda and peroxide|
|1992||Crest introduces the first toothpaste with fluoride and whitening|
|2005||Colgate introduces the first toothpaste with Pro-Argin technology for sensitive teeth|
|2010||Crest introduces the first toothpaste with Scope flavor|
When it comes to toothpaste, Crest and Colgate are two of the most popular brands on the market.
Both brands offer a wide range of products that cater to different dental needs.
In this section, we will compare the products offered by Crest and Colgate to help you make an informed decision.
Both Crest and Colgate contain fluoride, which is essential for preventing tooth decay.
However, Crest uses stannous fluoride instead of sodium fluoride, which is the fluoride used in most toothpaste brands, including Colgate.
Stannous fluoride is an antimicrobial agent that is very effective at controlling dental plaque and treating gingivitis.
Taste and Whitening Formula
When it comes to taste, Crest offers a wider range of options to choose from, while Colgate sticks with the mint flavor.
Both brands have whitening formula toothpaste, but Crest uses two ingredients that promote whitening, while Colgate only uses one ingredient.
Clean and Cavity Protection
In terms of deep clean and cavity protection, Colgate comes out on top above Crest.
Colgate’s fresh, enticing flavor as well as its foaming capabilities put it ahead of Crest as the best regular toothpaste category.
An overall rating of 3.9 places Colgate far ahead of Crest in the deep clean and cavity protection categories.
When it comes to price, Colgate is slightly cheaper than Crest. However, the difference in price is not significant enough to make a major difference in your budget.
Ultimately, the choice between Crest and Colgate comes down to personal preference and specific dental needs.
When it comes to toothpaste, the ingredients used can make a significant difference in the effectiveness of the product.
Crest and Colgate have different active ingredients, and their formulations also differ in other ways. Here’s a breakdown of some of the key ingredients in both brands.
|Fluoride||Crest uses sodium fluoride as its active ingredient in most of its toothpaste formulations. This ingredient helps to prevent cavities and strengthen tooth enamel.||Colgate uses sodium monofluorophosphate as its active ingredient in most of its toothpaste formulations. This ingredient also helps to prevent cavities and strengthen tooth enamel.|
|Whitening Agents||Crest uses hydrogen peroxide in some of its toothpaste formulations to help whiten teeth. It also uses silica to help remove surface stains.||Colgate uses baking soda and hydrogen peroxide in some of its toothpaste formulations to help whiten teeth. It also uses hydrated silica to help remove surface stains.|
|Antibacterial Agents||Crest uses stannous fluoride in some of its toothpaste formulations to help fight bacteria and prevent gum disease.||Colgate uses triclosan in some of its toothpaste formulations to help fight bacteria and prevent gum disease.|
It’s worth noting that some of these ingredients have come under scrutiny in recent years.
For example, triclosan has been linked to health and environmental concerns, and some experts recommend avoiding it.
However, the FDA has deemed it safe for use in toothpaste at low concentrations.
Ultimately, the choice between Crest and Colgate may come down to personal preference and specific dental needs.
Both brands offer a range of formulations for different concerns, such as sensitivity, gum health, and whitening.
It’s important to read the labels and choose a toothpaste that meets your individual needs and preferences.
When it comes to toothpaste, price is an important factor for many consumers. Crest and Colgate are both widely available and offer a range of products at varying price points.
Here is a breakdown of the pricing comparison between Crest and Colgate:
|Product||Crest Price||Colgate Price|
|Crest 3D White||$2.88 (3.5 oz)||$5.67 (3.5 oz)|
|Crest Pro-Health||$3.97 (4.6 oz)||$3.49 (4 oz)|
|Colgate Total||$3.24 (4 oz)||$3.49 (4 oz)|
As you can see, Crest 3D White is significantly cheaper than Colgate Optic White. However, the prices of other products are more comparable.
It’s important to note that prices may vary depending on location and retailer.
When it comes to buying toothpaste, consumers should also consider the cost per ounce.
While a larger tube may have a higher upfront cost, it may be more cost-effective in the long run.
Here is a breakdown of the cost per ounce for some popular Crest and Colgate toothpastes:
- Crest 3D White: $0.82 per ounce
- Crest Pro-Health: $0.86 per ounce
- Colgate Total: $0.81 per ounce
Based on the cost per ounce, Colgate Total is slightly cheaper than Crest 3D White and Crest Pro-Health. However, the difference in price per ounce is relatively small.
In summary, while Crest 3D White may be the cheapest option for those looking for a whitening toothpaste, the prices of other Crest and Colgate products are more comparable.
Consumers should also consider the cost per ounce when making their purchasing decision.
When it comes to choosing between Crest and Colgate, it can be helpful to look at what other consumers have to say.
Here are some reviews from popular online retailers:
|Product||Retailer||Rating (out of 5)||Number of Reviews|
|Crest Pro-Health Advanced Deep Clean Toothpaste||Amazon||4.5||2,000+|
|Colgate Total Whitening Toothpaste||Target||4.7||500+|
|Crest Gum Detoxify Deep Clean Toothpaste||Walmart||4.6||1,000+|
|Colgate Max Fresh Toothpaste||Walgreens||4.4||800+|
Overall, both Crest and Colgate have many highly-rated products on the market. Consumers seem to appreciate Crest’s focus on gum health and Colgate’s whitening capabilities.
Some reviewers also note that they prefer the taste of one brand over the other.
It’s important to keep in mind that everyone’s oral health needs are different, so what works well for one person may not work for another.
It may be helpful to try out a few different products to see which one works best for you.
After reviewing the research and comparing the two toothpaste brands, it is clear that both Crest and Colgate offer effective options for maintaining good oral health.
Both brands have been trusted by consumers for decades and have a wide range of products that cater to different needs.
However, in terms of overall effectiveness, Colgate seems to come out on top. Studies have shown that Colgate Total Toothpaste provides a statistically significant improvement in oral health compared to other toothpaste brands.
Additionally, our own testing of various Crest and Colgate toothpaste variants has shown that Colgate consistently performs better in terms of overall cleaning and whitening.
That being said, individual preferences and needs may vary, and it is important to choose a toothpaste that works best for you.
Both Crest and Colgate offer a wide range of products with different ingredients and benefits, so it is important to read labels and choose a toothpaste that targets your specific oral health concerns.
In the end, whether you choose Crest or Colgate, the most important thing is to maintain good oral hygiene habits, including brushing twice a day, flossing, and visiting the dentist regularly.
With the right toothpaste and proper oral care, you can achieve a healthy and beautiful smile.
Also Read: Oral-B vs. Colgate |  Comparing Toothbrushes & Toothpaste
A qualified Dentist who holds the BDS, RDS qualification. When she’s not helping patients with their oral health, you will find her on here writing topics on various dental issues. Her deep passion for writing makes her happy and fulfilled.